Lean in Nissan UK Assignment Example | Topics and Well Written Essays - 1000 words

Lean in Nissan UK - Assignment Example201). In order to obtain level best benefits of the merchandise and the target audience, it is ideal for companies in this constancy to focus of exploitation of the global market with the heading of increasing the total revenues and profit levels at the end of the financial year (Meredith, 2012, p12). Performance is determined by market share or coverage in that organizations that have significant market share occupy higher chances of addressing the needs and preferences of their targeted audiences across the globe. The industry also focuses on meeting of standards and quality determinants in singing to performance of the company (Medinilla, 2012, p17). Qingdao Haier faces stiff competition from four vital companies within the Motor vehicle industry across the globe. These four crucial competitors within the appliances industry include Ford Motor Company (United States), Benz and Toyota (China). These organizations dilate on extensive mark et coverage or share thus a reflection of great consumer base. The organizations also thrive in their approaches of invading global market with the aim of maximizing benefits of opportunities and options available at their disposal. These mentioned organizations enjoy dominance within the industry because of practicing of multifariousness in relation to their products thus the ability to particle their markets (Kanji, 1995, p66). Segmentation of the market depends on the geographical locations, age, economic status, and climatic conditions. The weaknesses of the company rest on their softness to exploit difficult opportunities prior to the exploration of easy options in the global market (Murch, 2004, p34). Buyers in the in company purchase their goods by dint of different methods. One of the common methods of procurement within the company is with order and delivery approach. This approach requires the buyer to evaluate the need and quality of the Vehicle and then come out a n order with the Nissan Company within the Motor vehicle industry. The next approach is to purchase its products through sub-branches. This entails see of stores to procure the needed product with reference to the financial status of the buyer and the need for the Motor (Cooke, 2010, p22). The market in which The Nissan Company is operating in has the ability to fulfill the demands of segmentation. From the perspective of the organization, it is ideal to practice diversity in the presentation of goods and services to the market or targeted audiences (Panneerselvam & Senthilkumar, 2010, p66). Despite the essence of diversity facing reproof in UK, the organization has the ability to segment the market. This is through practicing what consumers view as specialization in the physical process market. In illustrations of the segmentation of the market, the organization participates in the provision of numerous Motor vehicle services such as spare parts (Goodpasture, 2010, p34). The or ganization has the ability to meet the demands of consumers in relation to the segmentations in the market. This is prerequisite towards quantification of the market segments in valuation of the revenue levels at the end of the financial year. Quantification of the market segments is evident in the motor vehicle industry that constituted 70 percent of the total revenue of the organization of roughly $ 12.1 billion in 2004. (Littek & Charles, 1995, p56) One of the requirements for success in the Company is the ability to control the market through large market share. This ensures that the organization